Ownroute.app

Software for YOUR Business

Built around how your business actually works. Delivered fully set up and ready to use. Without you spending a week or more on setup.

Book a Strategy Call
  • 30%
    Lead recovery rate
  • 10+
    Hours saved per week
  • 0
    Per-user cost
  • 100%
    Setup done for you

We build only what you need.

No tiered packages. Only pay for what you need. From the smallest automation to a full custom app, we've got your back.

01
Missed-call text-back
Customer calls & you miss it, they get a text in 6 seconds.
02
Lead + Review follow-up
Email + text sequences that ensure your clients have a great experience & are happy before leacing a review.
03
Job routing & dispatch
Save hours with automatic job routing & scheduling with your tech or yourself.
04
Call & pipeline attribution
Know what marketing is actually driving your business.
05
Branded booking & portal
Customers book on yourbrand.com — no GHL, no third-party branding.
06
Fully custom app
Complete custom user experience. Designed & branded for your business.

Subscription vs. Owned.

You already own your trucks, your tools, and your phone number. Your systems should be the same way.

Subscription

Subscription (typical CRM)

  • $300–$500/mo platform fee, forever
  • Templated/generic workflows
  • Agency controls the system
  • Leave = lose your whole setup
  • "Forced" Upgrade tiers
  • Their setup & their code
OwnRoute

Owning (OwnRoute)

  • One-time build + optional hosting (~$50–$150/mo)
  • Workflows built around how you actually work
  • You control the system
  • Leave = take your data, code, & setup
  • Add anything, anytime
  • Self-host it, or use us

Most common elements that we build

These "modules" are the basis for more revenue & time.

  1. 01
    Capture more leads from missed calls.
    Missed-call text-back
  2. 02
    Show up to fewer no-shows.
    Appointment reminders & follow-ups
  3. 03
    Stop letting warm leads go cold.
    Intellegent lead follow-up systems
  4. 04
    Send the right tech to the right job.
    Job routing
  5. 05
    Get more 5-stars without remembering to ask.
    Review-request follow-up
  6. 06
    Save time in your inbox and text messages
    Inbox & text filtering with ai intellegence
  7. 07
    Know which marketing dollar made the phone ring.
    Call attribution tracking

How to start

We build custom packages for each client.

  1. 01 step
    Discovery call
    We first discuss the day to day operations, what your pain points are, & where you can improve your processes.
  2. 02 step
    Build Plan
    We'll give you a detailed build plan with clear pricing. No subscription trap, “seats,” surprise "That's in the upgraded tier".
  3. 03 step
    Delivery
    Typically between one to three weeks. You see progress weekly. Everything is completely setup for you. We'll walk you through the whole system at the end, so there's no guess work.
  4. 04 shipped
    Yours to keep
    Setup, code, data. Host with us or take it. Either way, no subscriptions needed to run it.

Customer Examples

bayfront.ownroute.app
Customize communication flows
Customize communication flows
bayfront.ownroute.app
Instant replies, follow-ups, escalations automations.
Instant replies, follow-ups, escalations automations.
floyds.ownroute.app
Appointment scheduling automations
Appointment scheduling automations
ten31.ownroute.app
Site & Campaign analytics
Site & Campaign analytics

What is OwnRoute.app

yourbusiness.ownroute.app

OwnRoute builds your software that runs at yourbusiness.ownroute.app. Either on your own infrastructure, or on ours for roughly $50–$150/mo. Either way we handle servers, updates, and backups so you don't have to. You just use the system. No per-seat cost, no additional mark-ups.

And if you ever want to leave: we hand you the database and the source code. You own the full system from end-to-end.

Frequent Questions.

What exactly do you offer?

We build software around what you need. This is not a generic “one-size-fits-all” template that we tweak to your business.

Are you just a GHL reseller?

Nope. GoHighLevel is a generic platform that gets generic results. We listen to how your business works and tailor a bespoke software stack custom coded for you.

Isn't custom software expensive?

Nowhere near as expensive as you think. Most people pay less over the first year for a custom setup than they do for a software subscription. Year 2 and beyond, you actually save money.

What if I only need a couple of small things setup?

No problem. We handle automations as small as automatic text-back on missed call.

I need a completely custom app with lots of features. Can you help me?

Yes, absolutely. We can build software that is completely one-off to you and your brand — all the way to mobile apps that let your customers interact with your business.

Brad Pickens

About the Founder

Having worked as a General Contractor & Real Estate Broker for over 10 years, I understand how much money is lost when leads fall through the cracks. For the past year and a half I've been building marketing and lead systems for small & medium size businesses to help them increase their revenue.

— Brad Pickens, Founder/Builder

Book a Strategy Call with the founder
Play Route Patrol
Play as Rhett's Contractor's truck in a cyberpunk world. Shoot enemy furnaces, toilets, waterheaters & more out of the sky to make it to your next job.