Stop renting your CRM. Own it instead.

OwnRoute hosts custom-built lead and customer systems for home-service businesses. One-time build, no recurring platform tax, fully yours.

Run it on your infrastructure, or on ours for roughly $50–$150/mo — no insane CRM markups.

See what we build

Renting vs. owning your CRM.

You already own your trucks, your tools, and your phone number. Your customer data should work the same way.

Renting (typical CRM)

$300–$500/mo platform fee, forever
Templated workflows you adapt to
Agency controls the system
Leave = lose your data
Locked into their feature roadmap
Their servers, their rules

Owning (OwnRoute)

One-time build + optional hosting (~$50–$150/mo)
Workflows built around how you work
You control the system
Leave = take your data
Add anything, anytime
Self-host it, or use our infrastructure

What gets built into your system.

The pieces home-service operators actually use. Each one earns its keep the first month it's running.

Never lose a lead because you couldn't pick up.

Missed-call text-back
Show up to fewer no-shows.

Appointment follow-up texts & emails
Stop letting warm leads go cold.

Lead follow-up
Send the right tech to the right job.

Job routing
Get more 5-stars without remembering to ask.

Review-request follow-up
Know which marketing dollar made the phone ring.

Call attribution tracking

How OwnRoute fits in.

Your system runs at yourbusiness.ownroute.app — on your own infrastructure, or on ours for roughly $50–$150/mo. Either way, we handle servers, updates, and backups so you don't have to. You just use the system.

And if you ever want to leave: we'll hand you the database and the source code. No hostage situation, no surprise re-platform fees, no recurring tax for the privilege of keeping your own customer list.

What you actually see.

A look inside live OwnRoute systems in production.

Follow-up sequence editor showing email and SMS templates across the four post-appointment moments — Author email + text follow-ups once. They go out in lockstep, every time.

Automations dashboard listing seven running sequences with run counts — Automations that actually run — instant replies, follow-ups, escalations.

Booking management view for a barbershop with the next seven days of appointments — Owned booking flows for trades and service businesses — branded, integrated, no third-party UI.

Lead pipeline dashboard showing imported leads, view counts, and conversion stages — Track every prospect from first view through paid — without leaving the system.

About

Having worked as a General Contractor & Real Estate Broker for over 10 years, I understand how much money is lost when leads fall through the cracks. For the past year and a half I've been building marketing and lead systems for small & medium size businesses to help them increase their revenue.

— Brad Pickens